Unlock the Power of ChatGPT (Ethically and Responsibly)

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Unlock the Power of ChatGPT (Ethically and Responsibly)

ChatGPT provided this introduction to this article:

“As a business owner, you hold the key to harnessing the potential of ChatGPT responsibly. Explore the delicate balance between efficiency and ethical considerations when leveraging AI language models. Gain insights into best practices that promote fairness, privacy, and transparency. Empower your business with the responsible use of ChatGPT, ensuring integrity in customer interactions and maintaining trust in the digital landscape.”

Does it make sense? Did it make you want to read further?

There is no question that advanced artificial intelligence (AI) language models like ChatGPT are impacting businesses and companies globally.

ChatGPT has revolutionised how Melbourne businesses interact with customers and get things done. With mammoth capability, ChatGPT can do everything from writing an email to generating a list of names for your next product launch. 

The AI tool’s personalised approach to responding to your prompts in an engaging and informative way has widespread appeal. But when considering how to integrate ChatGPT into your business, you should take the time to understand its advantages and disadvantages — crucially, helping your employees using ChatGPT irresponsibly.

This article explores the best practices for how to use ChatGPT in your business.

Here’s how to use ChatGPT and AI tools responsibly

Familiarise yourself with ChatGPT’s weaknesses

ChatGPT was released in November 2022, and as a very new technology under development, it will make mistakes. When first using ChatGPT, the tool will warn you about its limitations. Importantly, you should only accept ChatGPT’s responses with human reviewing and editing. 

It can perform many impressive tasks, such as writing a bring-your-own-device (BOYD) policy. However, you must be aware that its auto-generated response as a policy includes information it’s learned that may not be suited to your business. 

In essence, you want to use ChatGPT as a prompt to gather ideas, answer questions and produce content. But you still need to check for accuracy. Currently, it’s not a substitute for human-generated content.

One area that requires additional scrutiny is potential bias. ChatGPT draws on a vast amount of content to respond to your prompt. As such, it can quickly provide information that is inaccurate and false. The media and other companies have reported ChatGPT giving heavily biased or inappropriate responses.

To put it simply in human terms, ChatGPT is still a toddler that needs adult supervision.

Establish and clearly define ChatGPT’s Role

Before integrating ChatGPT into your business, defining its role is essential. You can define its role as answering customers to generating content ideas for social media. 

When you define ChatGPT’s role, it helps you leverage its power. But crucially, implement guard rails around how your employees use ChatGPT in your business.  

Business leaders should determine which tasks the company approves for ChatGPT and which do not. Doing so empowers your team members to decide when it’s best to use ChatGPT and when not — and avoid improper or unethical use. 

Beware of your customer’s privacy

The bedrock of your business is respecting and securing your customer’s privacy. ChatGPT should not be an exception. As you integrate the tool into your workflow, it’s essential to consider customer privacy. The Italian government banned ChatGPT in March due to data privacy concerns.

Implementing measures to avoid employee or customer data exposure to ChatGPT is paramount.

For example, you can limit the potential for a data leak by configuring ChatGPT to stop collecting customer data after data collection reaches a particular threshold.

ChatGPT needs human oversight

ChatGPT is a powerful tool but not a substitute for human interaction. Your business must have human oversight to ensure ChatGPT’s output is accurate and relevant. Human administration will ensure that inappropriate responses do not impact your business.

Enhance your customer experience with ChatGPT

You can improve your existing customer experience by integrating ChatGPT into your business.

Not only will it enhance your customer’s journey, but it can reduce workload. For example, you can integrate ChatGPT into your website, social media, and other support channels. ChatGPT can respond to customers’ queries in real-time, but human oversight will remain essential to confirm accuracy. 

Another way you can leverage ChatGPT is by reducing customer waiting time to improve their experience with your company. 

Assess and measure ChatGPT’s performance, then optimise

To ensure ChatGPT provides value to your business, you should assess and measure its performance over time. For example, you can measure its impact and performance by analysing customer satisfaction, response time and handling.

To understand if ChatGPT is improving efficiencies in your business, you can review productivity statistics. Are you saving time using ChatGPT to write the framework for customer emails? Or does your team take just as long to edit responses?

Based on the analysis, you can optimise ChatGPT to improve its performance and your business’s service delivery. 

Be open and transparent about using ChatGPT

It would help to be honest about how your business uses AI tools like ChatGPT. You’ll find customers will appreciate your transparency. For example, you could state the following in your policies or on your website:

“At [insert company name], we leverage AI for certain content and ensure we always review, edit and fact-check its outputs.”

For many organisations, AI-generated content may appear as a grey area currently. But you can be known as a responsible company by telling your customers how, where and when you use AI-generated content in your business. 

Is your Melbourne business ready to leverage ChatGPT?

If you need support with how to integrate ChatGPT and other AI tools into your business, we can help. With emerging technologies, understanding how to best implement new tools into existing workflows and processes can be challenging. Schedule a call with us to help you with worry-free IT today.

About the author

Yener is the founder and Managing Director of Intuitive IT. Prior to running his own business Yener worked for a number of corporate organisations where he gained invaluable experience and skills, as well as an understanding of how IT can complement and improve business outcomes.