11 Reasons Mac means business

Intuitive IT can procedure, set up, deploy, manage and provide IT support for Macs in your environment alongside your Windows PCs. Learn more about why Mac (and Intuitive IT) means business

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Reason #1

Seriously powerful silicon

Apple silicon changes everything. Choose from three powerful chips — M1, M1 Pro or M1 Max. Each one delivers blazing-fast processing and incredible power efficiency. In short, Apple silicon is a breakthrough for breakthroughs. For your entire team.

Apple silicon overview (PDF)

Reason #2

Apple's new M2 chip

The M2 chip starts the next generation of Apple silicon, with even more of the speed and power efficiency of M1. So you can get more done faster with a more powerful 8‑core CPU. Create captivating images and animations with up to a 10-core GPU. Work with more streams of 4K and 8K ProRes video with the high‑performance media engine. And keep working — or playing — all day and into the night with up to 18 hours of battery life.

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Reason #3

Our loooooooooooooooooongest battery life.

With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how and for as long as you want.3

18 hour battery life

Reason #4

Mac works with (Intuitive) IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Learn more about IT

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Reason #5

Mac works for companies that use Windows

Have a fleet of Microsoft Windows PCs or Servers? No problem. Macs can be managed alongside Windows PCs. Everything is centrally managed and controlled; like it should be for IT Managed Services. This means your staff can log in with the same credentials on a Mac or a PC, be under the same security policies and ensure team members aren't isolated based on their choice of technology.

Reason #6

Mac costs less in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared with a PC, a single Mac could save you $1,249 AUD over three years.4

Read the Forrester TEI Study

Reason #7

The most innovative companies run on Mac.

All-new Apple silicon really is that powerful. Supercharged by the Apple M2 chip, MacBook Air is up to 3.5x faster than before.1 MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.2 It’s the ultimate in performance for innovation.

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Reason #8

Excel.

And so much more.

All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox.6 And thanks to Apple silicon, popular iPhone and iPad apps for work can now run on Mac too.

Learn more about apps for work

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Reason #9

Security’s built in.

Mac is secure out of the box thanks to built‑in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Reason #10

Mac ❤ iPhone.

Mac feels just like the Apple devices employees know and love — and they all work together seamlessly. Copy and paste across devices. Use Handoff to start an email on one device and finish on another. And pick up calls anywhere.

Learn how Apple devices work together

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Reason #11

It’s a pleasure to work with.

Give your team the devices they love and let them get down to business.

Learn about employee choice

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Ready for IT Managed Macs?

We’re ready to help your business

  1. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7–based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with prerelease Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096-by-2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
  2. Testing conducted by Apple in September 2021 using preproduction 14-inch MacBook Pro systems with Apple M1 Max, 10-core CPU, 32-core GPU, 64GB of RAM and 8TB SSD, as well as production 2.3GHz quad-core Intel Core i7–based 13-inch MacBook Pro systems with Intel Iris Plus Graphics, 32GB of RAM and 4TB SSD. Prerelease Final Cut Pro 10.6 tested using a complex two-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
  3. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back 1080p HD content with display brightness set to eight clicks from bottom. Battery life varies by use and configuration; see apple.com/au/batteries for more information.
  4. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings.
  5. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
  6. Apps are available on the App Store. Title availability is subject to change.
  7. Screen size is measured diagonally.
  8. Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip, 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back 1080p HD content with display brightness set to eight clicks from bottom. Battery life varies by use and configuration; see apple.com/au/batteries for more information.
  9. Testing conducted by Apple in September 2021 using preproduction 14-inch MacBook Pro systems with Apple M1 Pro, 8-core CPU, 14-core GPU, 16GB of RAM and 512GB SSD; and preproduction 16-inch MacBook Pro systems with Apple M1 Pro, 10-core CPU, 16-core GPU, 16GB of RAM and 1TB SSD. The Apple TV app movie playback test measures battery life by playing back 1080p HD content with display brightness set to eight clicks from bottom. Battery life varies by use and configuration; see apple.com/au/batteries for more information.
  10. Actual diagonal screen size is 23.5 inches.
  11. Intel-based model is available with up to 64GB memory.