One page, One phrase
For each page you choose to optimise, we recommend optimising for one phrase only. For example, you may wish to optimise the homepage for “Removalists Melbourne”. We recommend only optimising for that phrase and its permutations. So we would also optimise for “Removals Melbourne” and “Melbourne Removalists”, etc. We would not also optimise the homepage for “Removalists Caulfield” in this scenario.The reason is because we want to make it crystal clear to Google what the content of the page is about; no ambiguity.